The City of Roswell has provided the first public look at concept plans for the reimagined Hill Street Mixed-Use Development, a project poised to transform a key gateway property adjacent to City Hall into a vibrant community asset. Presented during the April 28 Mayor and City Council meeting, the plans outline a first-class, integrated development featuring commercial, residential, and public spaces designed to enhance economic vitality and create new revenue streams for the City.
This proposal represents a significant evolution from a previously approved, smaller-scale project from 2019. Following the Mayor and Council taking office in January 2022, the City initiated a proactive renegotiation with the developer, Atlantic Companies, to craft a plan offering substantially greater benefits to Roswell residents and businesses.
The reimagined development, located on properties that include the current Roswell Police Department headquarters at 39 Hill Street, proposes:
- Approximately 80,000 square feet of commercial space (office, retail, restaurant).
- A mix of residential options, including a maximum of 143 multi-family apartments and 14 for-sale townhomes/brownstones.
- Approximately 485 parking spaces, including a City-owned and operated structure, to serve the development, City Hall, and the surrounding area.
- An inviting open-air public plaza and enhanced streetscapes designed for community gathering and connectivity.
- A design that merges traditional forms with clean, modern aesthetics, utilizing materials like painted brick paired with oversized windows and welcoming porches. Native landscaping and gathering spaces emphasize community connection, balancing modern energy with southern warmth.
“This reimagined Hill Street project is a strategic win for Roswell,” said Mayor Kurt Wilson. “We seized the opportunity to transform this critical gateway property not just aesthetically, but financially. This plan delivers significant new revenue streams through ground leases, PILOT payments, and parking—resources that will directly help us keep property taxes low for our residents while creating a dynamic destination for everyone to enjoy.”
A key feature of the agreement is its innovative financial structure. The City will retain long-term ownership control of its land through a ground lease, generating steady income. Additionally, the City or its Downtown Development Authority (DDA) will own and operate the parking, creating another revenue source. While the residential components will pay full property taxes, the commercial portion on City-leased land will contribute through a Payment in Lieu of Taxes (PILOT) agreement that phases in over time. Roswell City Council voted unanimously during their April 28 meeting to approve a resolution that authorizes the exchange of certain City-owned and developer-owned parcels of land on the site to facilitate this innovative approach.
The development is made possible by the planned relocation of the Roswell Police Department and 911 Center to new facilities funded by voter-approved Public Safety Bonds in 2022.
Learn More and View Renderings
Roswell residents and stakeholders are encouraged to take a look at the concept drawings and video fly-through to envision the transformation that will take place at the corner of Hill Street and Atlanta Street.
The City anticipates further public discussion and review as the project progresses through the necessary approval stages.
