The City of Roswell is advancing a community-wide effort to make local streets calmer, safer, and more enjoyable for everyone. The Slow Down in Roswell program combines infrastructure improvements with a public education and awareness campaign to encourage safer driving, enhance pedestrian and bicycle safety, and strengthen community connection.
“This is one of the most important programs our City will undertake in the coming years,” said Mayor Kurt Wilson. “The Slow Down in Roswell initiative will save lives, improve quality of life, and make our neighborhoods safer and more connected. It is a data-driven plan built on fairness, transparency, and a shared commitment to safety for every resident.”
Led by the City’s Transportation Department, the program is being implemented through a series of coordinated phases focused on data-driven improvements, with an ongoing outreach campaign that keeps safety at the forefront of daily life in Roswell.
Phase I: Neighborhood Traffic Calming Matrix & Pilot Program (2025-2026)
Phase I establishes the framework for identifying and addressing areas most in need of traffic-calming measures. Using StreetLight mobility data and five weighted factors—speeding (40%), traffic volume (30%), sidewalks (20%), nearby amenities (5%), and neighborhood poverty rates (5%)—the City developed a Neighborhood Traffic Calming Matrix to rank neighborhoods citywide.
The analysis produced a preliminary list of 11 neighborhoods with the highest overall priority scores, which will form the core of the City’s 2026 pilot program. The City of Roswell’s Transportation Department will begin the pilot program with three neighborhoods: Willow Springs/Country Club of Roswell (Roxburgh Drive), Roswell North (Wavetree Road), and Edenwilde.
Each of these neighborhoods will participate in a three-step pilot process:
1. Data Collection & Evaluation: Staff from the City’s Transportation Department will measure existing traffic speeds and volumes on primary neighborhood roads.
2. Temporary Installations: The Transportation Department will then install test speed cushions, speed tables, delineators, or other traffic-calming features to evaluate effectiveness.
3. Permanent Solutions: Finally, staff will analyze post-installation data and determine where permanent traffic-calming features should be installed.
To support this work, the City is investing approximately $400,000 as part of its approved 2026 budget in traffic-calming devices and creating a Traffic Analyst position to enhance data collection and analysis capabilities.
Phase 2: Local Road Traffic Calming Matrix (2026)
Phase 2 expands the approach beyond neighborhoods to include local roads outside subdivisions. Using similar data-driven methods, the City will identify corridors that would benefit from speed management and safety improvements, ensuring a consistent, citywide strategy that addresses every level of Roswell’s road network.
Phase 3: Neighborhood Sidewalk Matrix (2026 and Beyond)
The final phase extends the Slow Down in Roswell vision to pedestrian infrastructure. The City will develop a Neighborhood Sidewalk Matrix to assess sidewalk needs within residential areas—building on the existing system that prioritizes higher-volume collector roads. This ensures that every resident, regardless of neighborhood, can benefit from safer, more connected walking routes.
A Continuous Campaign for Awareness and Safety
Running alongside all phases of infrastructure work is a Citywide public education and awareness campaign designed to make safety part of Roswell’s everyday culture.
The Slow Down in Roswell campaign focuses on driver education, pedestrian and bicycle safety, and community engagement through events, educational materials, and outreach. The City is using multiple platforms—community events, online resources, and school partnerships—to remind drivers to slow down, watch for pedestrians, and share the road responsibly.
From interactive booths at City events like Youth Day to neighborhood outreach and online messaging, the City’s goal is simple and consistent: Slower speeds save lives!
A Shared Commitment to Safer Streets
The Slow Down in Roswell program is more than a set of projects—it’s a Citywide movement. Through ongoing education, community engagement, and strategic investment in infrastructure, Roswell is creating safer streets and fostering a culture of shared responsibility.